Our Team in the News

BioPlan Associates' Ronald Rader

Ron Rader, Sr. Dir. Technical Research: named Editor-in-Chief of Biopharmaceuticals a new peer-reviewed journal from Landes Bioscience. Biopharmaceuticals is the first and only peer-reviewed journal about biopharmaceuticals. Biopharmaceuticals seeks submission of articles concerning biopharmaceuticals and the industry. Please contact the Editor-in-Chief if interested in submitting an article.

BioPlan Associates' Faiz Kermani PhD

Dr Faiz Kermani, Advisory Board: Has helped establish the "Global Health Education Foundation" (GHEF), a not-for-profit healthcare charity to improve educational resources and training for healthcare professionals in developing countries.
At least 1.3 billion people worldwide lack access to the most basic healthcare. The new non-profit foundation, Global Health Education Foundation, aims to tackle such issues. As President of GHEF, Dr Kermani is supporting the R&D focus of the charity to reduce health disparities among developing countries. In particular, the lack of appropriate educational resources and training opportunities for healthcare professionals. http://www.globalhef.org

BioPlan Associates' Managing Director Eric Langer

Eric Langer, Managing Partner: On Advisory Board of “BioProcess Asia Pacific Conference” July 2010 Singapore.
The Biopharmaceutical market in Asia pacific is growing at a rate among the highest in the globe. This is creating a strong need for production of biopharmaceuticals at higher qualities and volumes. Bioprocess AsiaPacific brings together global leaders within biopharmaceutical industry to explore dynamic strategies, benchmark technologies and analyze sustaining the growth of the industry. http://fleminggulf.com/conference/life-science/BioProcessAsiaPacific.


Market & Customer Research

Marketing Research = Risk Reduction
Think of it as "decision insurance." Market research simply reduces the inherent risks involved in making business decisions.

Effectively using market and customer research can make the difference between a successful product launch and a failure. New products fail at a tremendous rate. The New Product Development process, Pricing, and Messaging are directly linked to customer need. Knowing your customers' needs will help ensure your marketing program's success.

Customer research is also "marketing plan insurance." Knowing your customers needs and how much they will pay you for a solution will help assure success and significantly reduce the risks inherent in business decisions.

What is the right amount of market research? A failed product launch, a mispriced service, or a mistargeted advertising program can cost the marketing manager more than just his or her budget. Get the right amount of market information to make aggressive business decisions.