Our Team in the News

BioPlan Associates' Ronald Rader

Ron Rader, Sr. Dir. Technical Research: named Editor-in-Chief of Biopharmaceuticals a new peer-reviewed journal from Landes Bioscience. Biopharmaceuticals is the first and only peer-reviewed journal about biopharmaceuticals. Biopharmaceuticals seeks submission of articles concerning biopharmaceuticals and the industry. Please contact the Editor-in-Chief if interested in submitting an article.

BioPlan Associates' Faiz Kermani PhD

Dr Faiz Kermani, Advisory Board: Has helped establish the "Global Health Education Foundation" (GHEF), a not-for-profit healthcare charity to improve educational resources and training for healthcare professionals in developing countries.
At least 1.3 billion people worldwide lack access to the most basic healthcare. The new non-profit foundation, Global Health Education Foundation, aims to tackle such issues. As President of GHEF, Dr Kermani is supporting the R&D focus of the charity to reduce health disparities among developing countries. In particular, the lack of appropriate educational resources and training opportunities for healthcare professionals. http://www.globalhef.org

BioPlan Associates' Managing Director Eric Langer

Eric Langer, Managing Partner: On Advisory Board of “BioProcess Asia Pacific Conference” July 2010 Singapore.
The Biopharmaceutical market in Asia pacific is growing at a rate among the highest in the globe. This is creating a strong need for production of biopharmaceuticals at higher qualities and volumes. Bioprocess AsiaPacific brings together global leaders within biopharmaceutical industry to explore dynamic strategies, benchmark technologies and analyze sustaining the growth of the industry. http://fleminggulf.com/conference/life-science/BioProcessAsiaPacific.


Customer Situation Analysis

BioPlan prepares your customer situation analysis using the most effective and cost-efficient approach.

We base the project scope on your information needs and objectives. This usually results in acquisition of very customer-specific, proprietary information prepared confidentially for you.

The advantage—you get actionable answers that will be immediately usable for improving your marketing decisions. BioPlan Associates helps you decide:

Typical Primary Information Collection Methods

Telephone Surveys—Our skilled biotechnology or medical interviewers call your decision-makers and discuss perceptions, current purchasing habits, suppliers, and needs.

Internet-Based Interviews—Increasingly popular and easy to administer and complete. Internet interviews provide fast, valid data.

Expert Panel Group—We use a pre-selected group of industry experts to quickly obtain qualitative feedback on customer needs and industry issues. This expert opinion can be obtained from progressive surveys of top executives, for example (a Delphi Method).

In-Person Interviews—Our top PhD- and MBA-level analysts talk directly with your top-level decision-makers on complex topics. These 'depth' interviews obtain deeper information on participants' attitudes and expectations regarding a specific product or service need.

Focus Groups—We recruit 8-12 industry experts or representative purchasers in a specific market. Our skilled and qualified moderator opens discussions and creates group dynamics to elicit valid, relevant responses. Focus groups reveal information about a market condition, a product's attributes, or early-stage attitudes about a potential product or service. They should not be used to quantify a particular market issue.

Customer situation analysis evaluates your position in the marketplace. But what are your clients looking for? Find out more with a customer needs analysis.