BioPlan prepares your customer situation analysis using the most effective and cost-efficient approach.
We base the project scope on your information needs and objectives. This usually results in acquisition of very customer-specific, proprietary information prepared confidentially for you.
The advantage—you get actionable answers that will be immediately usable for improving your marketing decisions. BioPlan Associates helps you decide:
- Increase prices without losing customers?
- Determine why your competitors are doing so well.
- Forecast more effectively—How much market share do you really have?
- Target your most valuable customers—Which segments do you go after first?
- Uncover unmet customer needs — You have a strong R&D unit, which new products do you focus on?
- Determine channels people are using to buy competitors’ products?
- Go international—Which overseas markets are the opportunities?
- Figure out what you are doing right! — You’ll want to do more of it!
Typical Primary Information Collection Methods
Telephone Surveys—Our skilled biotechnology or medical interviewers call your decision-makers and discuss perceptions, current purchasing habits, suppliers, and needs.
Internet-Based Interviews—Increasingly popular and easy to administer and complete. Internet interviews provide fast, valid data.
Expert Panel Group—We use a pre-selected group of industry experts to quickly obtain qualitative feedback on customer needs and industry issues. This expert opinion can be obtained from progressive surveys of top executives, for example (a Delphi Method).
In-Person Interviews—Our top PhD- and MBA-level analysts talk directly with your top-level decision-makers on complex topics. These ‘depth’ interviews obtain deeper information on participants’ attitudes and expectations regarding a specific product or service need.
Focus Groups—We recruit 8-12 industry experts or representative purchasers in a specific market. Our skilled and qualified moderator opens discussions and creates group dynamics to elicit valid, relevant responses. Focus groups reveal information about a market condition, a product’s attributes, or early-stage attitudes about a potential product or service. They should not be used to quantify a particular market issue.
Customer situation analysis evaluates your position in the marketplace. But what are your clients looking for? Find out more with a customer needs analysis.