Ron Rader, Sr. Dir. Technical Research: named Editor-in-Chief of Biopharmaceuticals a new peer-reviewed journal from Landes Bioscience. Biopharmaceuticals is the first and only peer-reviewed journal about biopharmaceuticals. Biopharmaceuticals seeks submission of articles concerning biopharmaceuticals and the industry. Please contact the Editor-in-Chief if interested in submitting an article.

Dr Faiz Kermani, Advisory Board: Has helped establish the "Global Health Education Foundation" (GHEF), a not-for-profit healthcare charity to improve educational resources and training for healthcare professionals in developing countries.
At least 1.3 billion people worldwide lack access to the most basic healthcare. The new non-profit foundation, Global Health Education Foundation, aims to tackle such issues. As President of GHEF, Dr Kermani is supporting the R&D focus of the charity to reduce health disparities among developing countries. In particular, the lack of appropriate educational resources and training opportunities for healthcare professionals. http://www.globalhef.org

Eric Langer, Managing Partner: On Advisory Board of “BioProcess Asia Pacific Conference” July 2010 Singapore.
The Biopharmaceutical market in Asia pacific is growing at a rate among the highest in the globe. This is creating a strong need for production of biopharmaceuticals at higher qualities and volumes. Bioprocess AsiaPacific brings together global leaders within biopharmaceutical industry to explore dynamic strategies, benchmark technologies and analyze sustaining the growth of the industry. http://fleminggulf.com/conference/life-science/BioProcessAsiaPacific.

BioPlan Associates’ Board Member Lynn Johnson Langer, Ph.D. was recently sworn in by Maryland Governor Martin O’Malley to the Maryland Technology Development Corporation (TEDCO) Board of Directors.
In addition to her roles with TEDCO and BioPlan Associates, Dr. Langer is the Faculty/ProgramDirector of Bioenterprise and Regulatory Affairs for the Johns Hopkins University.



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Need help determining whether your pricing is optimizing your profitability?

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Pricing is the fastest, single most effective way a company can impact its profitability. Implementing a major marketing and advertising campaign may increase revenue; downsizing may cut costs; reducing manufacturing costs may make you a little more profitable. But effectively managing the price of your products and services will have the fastest impact on your profitability!

Here's a fact: Raise your prices 1% and you will see a 12.3% increase in your product's profitability.*
*(Based on the Standard & Poors 1000 Index, average pricing structure, and cost data. Your pricing structure will differ.)

A 1% increase won't be noticed by your customers, will it?
Why not raise prices 10%?
When will you get push-back from your customers?
Your sales staff?

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Benefits of Pricing Right

Effectively manage your product and services pricing:— You will be offering pricing packages and strategies that your competitors can't touch. Deliver real value to your customers.

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Satisfy yourself, your senior management, and sales team that your price increases are justified: —Because you'll show you're offering real customer value.

Increase your company's overall profitability.e

Pricing strategy should be based on customer value, product mix, your branding strategy, and the quality message you deliver. Life sciences companies, in particular, should design flexibility into their pricing strategies and develop ways to handle the rapid changes and uncertainties in this business segment. Even for technical and novel products, pricing sensitivity analysis is a repeatable and methodical process. Our cost-effective, customer-based approach to pricing analysis gets you the market information you need to leverage this marketing tool and achieve the financial results you expect.

Pricing is an under-managed activity in many companies:

Pricing is not seen as "manageable": It's often done reactively; when the competition raises prices, or when customers complain.

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Front-line marketing staff often have no incentive to manage pricing: Increasing prices risks losing customers and will not make your sales force's job any easier. Further, if the marketer is wrong and the company loses too many customers, the marketer could be blamed.

Be sure that your pricing allows for profits. Where is your break even point?

Can you quantify how your product will impact the client's bottom line and return on investment?